Data; not sure how or whether it will affect potential layoffs

From yesterday's leadership broadcast:

No growth in FY18.

Down 15% in new degree enrollments.

Down 2% in continuing degree enrollments (this was spun as great news, because it is an indicator of higher retention).

Compared to FY17, down about 18% in revenue; down in profit as well, but a number or percentage not given.

Competitors SNHU, WGU, ASU, Capella, all growing; UOPX not growing.

Hope is that FY18 represents the bottom of the decline. FY19 goal is to grow total and especially new enrollments.

Experimenting with different techniques to turn inquiries from potential students into enrollments. Texting seemed to work better than phone calls.

Also trying to nudge stalled students into completing their degrees.

Looking at the possibility of changing tax status. Nothing for sure, just looking. Tax status more a regulator issue than a student issue. Half of potential students have no idea what the tax status is.

Brand health seems good from student standpoint.

New marketing plan to promote the idea that UOPX is the original and all competitors are pale copycats.

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UOPX is the Sears of Online Education. Nobody wants what they’re selling.

I heard the "Its the bottom" speech for YEARS when I worked there. Can't believe they're still saying it. Pretty sad. I agree, it's poor leadership. ALSO, why doesn't UOP give an incentive for crying out loud. No wonder GCU is killing them. No motivation. Honestly, I think theyre just holding off for a fire sale one day. It's sad to see how far the Phoenix has fallen.

Management's numbers cannot be trusted. They are prone to embellish. They will never acknowledge the "elephant" in the room. My guess is about 70-75K. I don't believe there is a bottom. UOP is swimming upstream against a horrible reputation, intense competition, continuous scrutiny and negative publicity, as well as a full-employment economy. Enrollment has dropped 6% nationwide - that is almost 3 million less students. Those who now enroll tend to be academically challenged or very selective. And there is a backlash against higher ed itself due to many factors like loans, cost, benefits.

I’ve heard the enrollment declines are ending for the past 5 years - yet they continue to decline.

Piss poor leadership

The call was a complete farce... when many questions came up the leadership blew the questions off and did not answer the questions . the school are going to have the application on the Phoenix.edu website so ER will not have a say on who gets an application or not.

There will be more layoffs there aren't enough new enrollments and "leadership" does not care to make the changes necessary to invite new enrollment and retain them. There will be more layoffs in next 6 weeks

I don't see the rationale where mgt thinks "now" is about when enrollment declines end.

Any hard numbers given like total enrollment? Number of new? Or is that "confidential"?

Oh, "f" all that!

Thread regarding University of Phoenix layoffs

Data; not sure how or whether it will affect potential layoffs

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