For those who believe that focusing more online will be enough, get your head out of sand. Part of the sales will move for sure, but it is already evident that a big chunk will be erased. This will be huge for all toy manufacturer, including Mattel.
An analyst from Jefferies estimates that 10 to 15 percent of Toys R Us' total business will be lost if it liquidates.
https://www.cnbc.com/2018/03/09/10-percent-15-percent-of-all-toy-sales-could-be-lost-forever-if-toys-r-us-liquidates.html