The logo change can easily cost a company like Qualcomm $10M or more with all that cost of rebranding. Wonder whose brilliant idea was to change to a logo that looks like a bad pirated copy of the original logo. Could have saved a few jobs instead.
8 replies (most recent on top)
The old logo was caught up in too many #metoo accusations. It had to go.
@dvr exactly, the company is trying to show that it can adapt to change, while the change appears like an elephant hiding its tail.
@1bpz, you mean trademark, not copyright. I know a few people in marketing and they say most of them are embarrassed by the new logo and chicken video and that other crap.
The issue is the money wasted in the change, including changing the building signs. Now we need to layoff more employees.
I agree. Logo change is one of the biggest issues this company has faced recently. We should keep talking about this top issue
The new Q is identical in look and color to the Q of Quartz (qz.com) logo. Copyright infringement lawsuit coming up. Maybe the new branding SVP is still working for Intel?
It was as simple as someone that had to approve the new logo didn't want to approve, but since he had to agree, he agreed on a logo that looked most similar. A company that makes such subtle change to logo says a lot about its culture - doesn't want to take the risk, change is very difficult for the company etc. etc.
This!! So True. Also the ads in all text are embarrassing and So bad. Too bad, people don't Stop to read the whole 2 sentences.
The marketing department deserves the biggest cuts possible.