I've worked in the field and HQ for 40 + years retiring not too long ago. Take this for what it is.
After 40+ years of working in various HQ leadership roles and having been in multiple GM roles on the GTM side: I would sum up the state of the current GTM approach as this. The field can continue to be layered in complexity as we reduce heads at the top. The reason for this is your typical frontline EE is going to need to finish his/her day, the Service managers are going to need to finish their day, the SDL's are going to be held responsible for anything and everything. Route supervisors will see the days complete. Zone directors will get whatever is thrown on their plate done. Unit Managers will hold their locations accountable.
Having been at HQ and watching projects take 2-4 years to complete that do not have an impact on the field this has caused many of us to ask one question. Are those 1100 jobs that cost $300million dollars a year in salary going to add 300 million dollars a year to the fields profitability? The answer is no. So as we remove jobs that make too much money and we layer on complexity to people who get a $1000 one time bonus they will embrace their current roles, win and as an organization we will move forward much more profitably.
Those that were laid off. Ask yourself one question. Did you swing the category you were responsible for favorably into PepsiCo. The people who "everything they touch turn to gold" Always will have a job as the world needs people who can win.
I also noticed a comment where an 85hr/week merchandiser got blasted by someone from HQ.
The most talented people who end up leading our organization with the most success almost always come out of the field. Those that can grind out an 85 hr work week when placed in a HQ role generally lead the field as they see all variables and make the best decision based on the current climate of the industry.
I survived 40+ years in the grind and I did so by providing something unique for my entire career. In my core I always walked away from field visits blown away by the way the people I encountered on my visits looked at the business. At HQ I always walked away asking myself do these people truly want to win.