10 million dollars for a Super Bowl halftime show and now layoffs. Think priorities need some readjusting
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You'd be amazed at how important brand awareness is for us and the value it brings. Without sponsorship and all eyes on us on the biggest stage of the year in the US, we don't get perimeter support from retailers and we aren't top of mind for consumers. We aren't disrupting industries with our products and innovation. So we have to lean into effective marketing tactics to drive awareness so consumers actually remember us. I hear you, but it's really hard to do this. We know that perimeter presence drives sales. It's a key part of our business and these seasons are critical to us having a decent year because we get our customers behind us in a big way.