Character Counts...HA!
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and targets accessories are superior in quality. rather pathetic but as a parent i can empathize with people buying it. hell im guilty of it as well
It doesn't help that Target has knock off dolls and accessories at half the price.
Anything Mattel touches turns to CHEAP. They trashed Fisher Price by cutting product appeal and quality and they have done the same to American Girl.
You can thank your Mattel leaders for making AG sell in TRU
Does anyone else feel like putting AG "store within a store" concepts in TRUs did more harm then good? Kind of like selling Coach handbags in Walmart in an effort to reach a wider audience. Seems to fly in the face of luxury product marketing.
Failing franchise. Have to be stupid to pay $125 for doll that costs $20 to make in China. Transparency matters.