This is stunning and it tells you who's moving goods nowadays. In short, the Singles Days is the biggest shopping day in China (like our Black Friday) - Alibaba sold $8 billion of merchandise during the first 60 minutes of the sale today ($5 billion USD during first 15 min):
https://www.bloomberg.com/news/articles/2017-11-10/alibaba-singles-day-racks-up-1-billion-in-sales-in-2-minutes
https://www.cnbc.com/2017/11/10/alibaba-sales-surge-to-5-billion-in-15-minutes-on-singles-day.html
http://wwd.com/business-news/technology/china-singles-day-2017-alibaba-11046477/