The tide is irreversible. There will be no resurgence. There will be no resurrection. Barbie will never come back. She will remain a presence but never the shining beacon it once was. It will remain a fond nostalgic artifact of 20th century culture looked on as a reminder of how women were objectified from childhood.
Fashion dolls as a category is over extended. So much that retailers and manufacturers and licensors are all to blame. Even hasbro princesses are tarnished. Once in a while you’ll have a pan flash frozen again but it’s a downhill ride kids. Girls have doll fatigue.
Many here have said it here, mattel needs to focus on other categories.
And so many many other things that need to get fixed. Thing is that the transformation that exec management is talking about is not going to be a renaissance, but rather an end of the dinosaurs era.