I know BB&T is taking a meat cleaver in slashing jobs in PA and NJ They screwed up when they bought 2 banks in the same area. on top of that those places did not have staff really focused on sales. this combined with total lack of advertising in the philly region they are getting eaten up by their compitition TD Citizens Bank and Wells Fargo. Corporete severely underestimated on the stiffness of compitition and the extremely high cost of advertising in the SE pennsylvania region
1 reply
Good post - it's accurate.
TD Citizens Bank and Wells Fargo are very aggressive, from the marketing stand point, we cannot compete with their budgets.