Thread regarding Sears layoffs

"I believe those brands are all under the whirlpool umbrella, however the fact they they've lost so many different brands won't look well in the eyes of consumers who enjoy the illusion of choice."

It also spoils Sears' former marketing angle that they're the only store where you can see/get 'all the major appliance brands' (because they had the same brands as places like Home Depot etc, plus their exclusive Kenmore brand, that most consumers don't realize is made for Sears by the other brands).

@hqm Sears stock has declined 9.15% as of 2:24 CT in today's trading.

Exactly. The fact that sears' stock hasn't gone down and whirlpool has isn't necessarily a reason to celebrate. At the same time, whirlpool and sears haven't completely broken ties for whatever reason. There's a lot we don't know so i don't understand why I see so many posts jumping to major conclusions on both sides.

It would make sense that sears cant actually pay whirlpool for their other products and they have some different deal going on with the kenmore branded items. All the other claims out there are a complete toss up. Even this one is somewhat of a toss up because we don't know all the facts.

I can agree with the fact that sears no longer carrying whirlpool, maytag, genair, and kitchenaid right before the holiday season is a bit suspect. I believe those brands are all under the whirlpool umbrella, however the fact they they've lost so many different brands won't look well in the eyes of consumers who enjoy the illusion of choice.

Read the articles. Whirlpool even states they are still manufacturing some Kenmore product. The companies are still working together. Whirlpool just isn't selling their brands to Sears.

@OP - "I'm not saying either is right or wrong but you guys should probably know there's two sides to this story...." Don't waste your breath. These corporate trolls know darn well there is another side to the story, but their sole job is to glorify only the Sears side. Whirlpool was smart to manipulate Sears into breaking ties with them. Why would Whirlpool want to be onboard when Sears goes underwater? There is no business advantage gained by getting drawn into another company's bankruptcy filing and possible liquidation! Sure, Whirlpool suffers a minor blow now, however, they avoided a major beat down in the future.

It was most likely due to their own announcement. I'd see sears more as a liability than an asset these days. A non profitable company that has been unsure of its own ability to exist is definitely a liability.

Whirlpool didn’t miss anything they cut forward guidance.

Thanks for the advice, maybe you should learn how stocks work.

They are gettin pummeled in no small part because of the sears announcement leaking.