They've even changed the corporate colors... what is that about? Now no one associates Tyson foods with Tyson products. To the consumer it's now two different companies.
Despite what higher ups think most don't have time to read the business section and nowadays multiple companies with similar names exist. Hillshire was for sale for a reason...
and not because they were doing a great job either. But don't dare say anything if you want to keep your job. Donnie Smith did a wonderful job and replacing him was as smart as when they put D--k Bond as CEO. How long before the company is in trouble this time?