Yo. If you're making plastic toys with throw away packaging it's called landfill.
There is no social impact or sustainability. Only the illusion you in brandcom like to create.
If that's what you want go work at a non profit. It's a millennial message that makes them feel good but doesn't sell toys. Ask MCsquared. Kids don't care about fat Barbie or man bun ken. They want momentary entertainment. When they become aware of all this other bs that msnore is peddling they're out of buying toys. So stop the pretentiousness.