The Blow Out Sales really are a different type of sale that we hope will become a once or twice a year thing that will differentiate us from competitors. We will still be a sale oriented retailer. One of the comments in the office compared the Blow Out sale to the twice yearly sales that Ikea stores have. Their big sales are literally twice a year, and people watch and wait for them.
The marketing/public relations team are actively promoting "sale across all categories" in July.
While the savings haven't been made public, you can expect to see something like 30% off home items and 40% off apparel (exclusons being Signature by Levis, Deal Flash, and Dickies). In-store coupons that are category specific probably won't work in conjunction with the Blow Out sale... we are told this type of sale is considered a special event, excluded on most coupons.