Here's why M-Go and the marketing boneheads who came up with the catch phrase laden presentation are still floundering without a clue:
while it's true that kids have tablets and devices at a young age, THEY STILL PLAY WITH TOYS!! Just not Mattel toys. every holiday i see people posting images on social media of their kids pile of crap that they "had to have", but it hasn't been chock full of mattel product for ages because we went from the "must have" to "meh, it's overpriced and i'm getting more box than toy." They should have jumped on the digital bandwagon 6 years ago but content was too afraid to take the leap and gave a litany of excuses as to why it wasn't viable, so instead they came up with outdated technology crap interactive plush and a barbie that was easily hacked and should have been called "creeper barbie." then there was the overpriced "what could be future of toys" video that MZ spent waaaaaay too much money on to validate his uselessness and that did nothing. let's not forget the jonathan adler flop. we are out of touch and clueless, regardless of what m-go has in mind. her knowledge base is already setting up mattel for further disaster.