Including an up-dated, modernized official logo.
Saying that "We want our customers, as well as the general public, to be aware of our company's commitment to supplying the oil and gas industry with the finest equipment and technology, as well as honoring Mr. Lesar's strategic vision in upgrading the company's 20th century image, and also ridding ourselves of the negative connotations associated with Mr. Cheney's tenure as CEO."