Remember the CASH purchase of Last Minute for $1B in 2006 ?
If Last Minute was valued at $1B then what was the valuation of Travelocity, the market leader at that time ? Let's assume a conservative factor of 3X. So total value of $4B.
Fast forward 10 years. Whole of Travelocity including Last Minute sold for under $0.5 B. Talk about creating value for share holders.
In the meantime, market cap of Priceline is $87 B and Expedia is $20 B and these are purely online businesses which are Travelocity equivalents while the market cap of Sabre is $6 B. Things been on the wrong track for a while now, but the impact being visible only now