Apparel transactions declined by -8.7% vs LY
Member transactions declined by -11% vs LY
Non member transactions declined just -2% vs LY
If member transactions decreased 11% and non member (customer) transactions only decreased 2% has anyone stopped to think maybe our customers dont want to be members.
To Serve, Delight, and Engage our Members while they Shop Their Way! This is a bunch of sh*t. Sears is not letting members shop their way, Sears is telling members this is how you are going to shop if you want to do business with us. The numbers speak for themselves. Members are leaving. Customers are coming.