I'm so sick of the daily email from my DM oozing passive aggressive disdain about pre sell results. pre sell is an absolute inconvenience to the customer, although they play the game they hate it. In most situations picking up a pre-sale does not result in an additional transaction the day of pick up.
Lets go on sale during friends and family presale with 100's of specials!!!
Friends and family, VIP xcetera are all watered down because we do them so often there is nothing special about them and the customer knows it. ...
By the way everyone do not trade sales LOL which is the complete essence of presale