When "Mr. Barbie" returns to Mattel as chief brands officer in May 2014, the company's stock is hovering just shy of $40 a share. It will be interesting to see where the stock price is come May 2017.
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M-Go would do better to have monkeys from the zoo as her management team than the cast of clowns she has now. RD and SL are LIABILITIES. The industry is laughing at Mattel for keeping these sad, loser leaders in place. And why wouldn't they? The longer they stay at Mattel, the longer our competitors benefit.
Here's the problem. MGo has no expertise in the business. If she cans RD how does she fill the opening with someone better? She has no idea what skill set is required to do the job properly. Our HR Dept is obviously no help. The BOD is led by someone who failed as CEO.
She has no one to turn to, and she can't do it right by herself.
I assume we're talking about Roberto D, the security guard who works the 1st floor lobby sometimes? Honestly I think he does a great job. I don't think it's fair to put the pressure of stock performance, operational leadership experience etc on him. Come on!
He's the only COO (Chief Operational Officer) in history who doesn't have Operations reporting into him. He's incapable and incompetent. He needs training as a GM somewhere before he can actually run a company - never mind one the size and disarray that Mattel offers.
RD is missing the foundational leadership qualities that are developed at world class organizations. He has never had that experience in his career and it shows in his strategic thinking, financial acumen, use of frameworks, talent choices, people development and ability to inspire with meaning. In addition, he is not trustable showing a lack of maturity.
Bryan S choice of RD was a desperate stop gap in 2014. Maybe ok at the moment, but not today.
He's a preppy, stylish hack - but not inspiring and rather dubious in his management style and inter-company politics. We need him going to a competitor where he can peddle his idiotic terms like "cadence" and "crisp". My god - can you please speak like a human?!
And he did so well when he was here before - spending tons of money on a 50th anniversary that didn't move the needle for the brand, and spearheading and launching the failed Barbie Shanghai, which lost Mattel millions of dollars.
Thank god we brought Richard back.
At the time it made sense, seeing as how he was coming off such a success at his last place of employment.
Oh wait, my bad.