Thread regarding Mattel Inc. layoffs

MATTEL CREATIONS or MATTEL CREMATIONS? You decide......

Out of all the misfires that RD and RG have authored, this is the greatest. Not a single project we're working on is on time, in cost or.....ANY GOOD. The reason? Toy Marketing people who think they how to manage a Brand. Having Toy Marketing involved in the creation of any content is like having a monkey drive a bus....they look cute doing it because they know how to mimic, but they don't where they're going or how to get there.

License all this out, please. We're just working on more crap like The Toy Box (and we know how great THAT is doing).

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| 2211 views | | 6 replies (last May 2, 2017) | Reply
Post ID: @OP+MTRQ0bC

6 replies (most recent on top)

instead of inventors they should bring in executives who pitch ideas on how to bring mattel back to life. instead of kids put the board of directors in clown makeup as the judges

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Post ID: @cjea+MTRQ0bC

And the Toy Box ratings sink again! Still rating a dismal .60, it lost more viewers and only garnered 2.6M viewers (hint: there's 350M people in the U.S.). We're halfway through the season......let's see what instant closeout toy TRU signed up for!

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Post ID: @cuwi+MTRQ0bC

Shark Tank works because you have real professionals putting their own money into entrepreneurs who come up with business plans. In this god forsaken excuse of a show the whole premise is wrong - written by someone who watched BIG in the 80's and thought THAT was the toy industry!

The mentors have never actually made or been accountable for developing any toy themselves - they are loosely connected to the industry (and I'm being generous!) but claim to have some type of insight into what will be a successful toy (and folks, there's only ONE METRIC = profit!!!!). At least in other shows, the mentors actually come from the same industry and have some level of actual accomplishment.

The judges are 12 year olds - far too inexperienced, naïve, innocent and incomprehensible to give any type of opinion on what would make a successful toy. They're 12 for god's sake - they're already too old for the toy industry (which taps out at 7 yrs. old for everything except video games) and.....wait for it.........aren't part of the actual process on how toys are chosen and made in the REAL WORLD. Who in the hell would ever ask a kid what makes a good toy?! They don't know!!!! They just see something and react to it - this isn't insight, it's a cheap circus trick.

I just find it so difficult to understand how grown adults could ever have put up their company's money to fund such an ill conceived concept (if not abysmally executed one) when it's so OBVIOUS it would s---. The only thing I can think of is that Disney/ABC has had the last laugh and the ultimate revenge on Mattel, who so famously dissed them when they unveiled Ever After High. They literally have manipulated RD, SL and others into the company's final "GAME OVER". We can only pray this happens.

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Post ID: @8jbb+MTRQ0bC

MATTEL CREMATIONS is having a wake this week for themselves. It was finally revealed that Sid knowingly mislead GW in spending $22M on Bob the Builder, stating that they had PBS distribution. They trick was Sid KNEW that it was on the affiliate stations and not the national feed, effectively dooming it to oblivion. Then he knowingly mislead DHX in signing a co-pro deal to cover-up the mismanagement of the entire brand.

Lesson learned? Just because he speaks as if he knows everything and you're the idiot, doesn't mean he knows anything. In fact, he's dangerous because he can fool people like CS into thinking he can make an impact, but in reality he's just out peddling assets to the highest bidder, This isn't strategy - it's desperation and incompetence. Both of which Mattel and Sid excel in.

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Post ID: @6ybe+MTRQ0bC

CBS came to us from the business side of Universal - not the creative side. It's like someone who has a driver's license thinking they can drive a tractor trailer. Only a car wreck will result and guess what we have? 'Nuff said.

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Post ID: @muj+MTRQ0bC

The excuses content cremations makes for delivering nothing is astounding. Most of us watched balsam -schwaber whatever up there during BDO telling everyone that you literally had nothing to show. Then bring out mr high pants with my notes on my phone. But hey I'm a tech guy so it's ok to dress like a my 80s dad rick moranis. I agree w you on the point of just shutting it down and licensing it out. Kill it now

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Post ID: @ewh+MTRQ0bC

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