I find this story laughable. How can 1) you have a group of people who PROMISED they'd make up the gap that Disney Princesses caused, 2) led by a flash-in-the-pan marketer who announces that "Barbie is clearly on the right track", 3) and still ha ANY members still employed in it?
When the Management Team fails at what they PROMISED. They all get FIRED immediately. No excuses. No delay. No mercy.
When the company parades these inept clowns (SL the biggest and most obvious one of them all) in front of the Analysts, expect the stock to drop below $20. They are nothing short of an embarrassment. Each and every one.