With all the unrest of CEO changes and cross pollination fighting between campuses it is an absolute miracle that Dino-Gator is still in development. FP design engineering has teamed up with ES marketing to deliver a great toy that has been received well through focus groups of millennial moms. Bryan Stockton was quoted "Dino-Gator is a once-in-a-lifetime opportunity for us to get skin back in the toy game. We are pursuing the hearts of preschoolers with a grow with me toy up to the tween years. Even though I don't work at Mattel anymore I am very happy and excited to see this product launch. It will be great for everyone in the Mattel family and bring much-needed unity". Mattel is looking to deliver its own IP and app based play to also get millennial moms invested in the play. Bryan Stockton was also quoted as saying "I'm not just promoting the hell out of this item because of my stock options, but also because I believe in this product. Kids want a Dino-Gator and dammit we will deliver". Mattel is feeling the pressure of getting this item right, we will be competing head on for shelf space agents MGA's Rhino-Dater. We need to get this one right to avoid the headwinds into the next fiscal year.
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I hear at tomorrow's parade there will be a Dino-Gatir float right before Santa but after the Rockettes. So glad this concept dident get shelved.
When is this coming out?? I'm a millennial mom of a 2.5, 3, and 5 year olds and they would love this since all of their favorite animals are alligators and dinosaurs. Please advise! They will freak when i tell them about this.