Why do we have to answer KYM (Know Your Member) questions?

I know Sears is getting desperate for sales so this is a way to try to market to the few customers they do have, but wouldn't it just be easier to extract this information from the transaction automatically?

I answer just the bare minimum (what they bought and why they bought it) because it's completely nonsensical. Corporate can find out what their customers are purchasing by extracting transaction records. Any competent IT dept could automate a script to extract and process these records. As to why they are purchasing, who is using the purchase, etc...that's a little too personal. Sears does not understand that a customer just wants to buy their merchandise, they do not owe Sears an explanation as to why they bought it.

Also, what's with having to sign into PMP (Performance Management Platform) to record how many interactions you've had with customers, how many sales you've closed and how many recaps you've sent?

Too much is asked of us for what amounts to a job that pays not much more than minimum wage. Whatever happened to showing up to work and giving it your best shot without going through so many hassles and being micromanaged to death?

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Agree on the statement that the information is useless. Most employees and managers are just filling in any information just to get the metric done. Just like SYW. The friends I have who work for Sears tell me they just fill false e-mails to get their numbers up in the store. Value is near zero as far as an asset to sell and most potential buyers know this.

The thing is this would be useful as a tool. Unfortunately, because it is a required metric associates now just put in any information just to get it done. It has therefore become useless and inaccurate information.

The main reason these retail stores want all of this info is because it is valuable and could be sold in bankruptcy. It wouldn't surprise me if it is towards the top of the list of the most valuable assets that they have!

Have you ever looked at the quality of our management? They like metrics. You can make a metric out of anything. It is like OKR's. What is the point that futile gesture? I am low management and it is futile to deal with these metric when the business model does not function and is outdated.

They are lucky that you are still working for them.

The biggest problem is that they don't seem to get it. The number one complaint from customers is how slow the checkout process is and how long the lines are. Yet these morons keep adding more things, like Sears cards, SYWR, charities and everything else to the register to keep making it even slower.

I understand, sometimes I forget to do recaps, pmp. If I can just get a sale and a careplan I am happy. For the past 3 years Christmas sales have not been that great. It makes no sense to open on Thanksgiving Day, no advertisment. We do not have a Electronics Dept, what's the use.

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Why do we have to answer KYM (Know Your Member) questions?

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