Enron employees put their life savings into company stock. Right before it cratered employees were restricted from selling. Senior management -- Ken Lay, Skilling, Fastow -- sold their shares before news came out about the company's insolvency and the stock plummeted. Why should we buy shares in WFT when the company is laying people off and some say we might not survive? How much has management bought?
http://www.newyorkshockexchange.com/content/view/1009/37/