Great. More expensive overhead for "media". Let's not focus on product.
I guarantee neither of these VPs will carry their weight, and will exit in the future with amazing parachutes:
Mattel Creations, the centralized theatrical, television and digital content division from Mattel Inc., today announced the appointments of two key executives: Cheryl Gresham has been named Vice President, Global Media & Marketing Integration, and Justin Richardson has been named Vice President, Global Content Distribution & Strategy.