Thread regarding Mattel Inc. layoffs

Why your BDO doesn't matter.

Your BDO doesn't matter because there is no unified vision at the top. Sinclair and Dickson are at odds about their priorities. Sinclair wants to be a penny pincher and Dickson wants a fashion show. This doesn't tell you what the company's direction is.

All this talk about being a turn around company does not make a strategy. It's just a lot of HR language.

We are investing in a larger and more expensive content team that will likely be saddled with the same constraints of the previous one.

The strat teams will identify opportunities for growth all outside of the toy aisle and teams will spend months rationalizing why they aren't resourced, funded or have the competencies to go after categories. This will be in the form of laboriously shoot me in the head marketing decks made by overzealous millennial AMMs. And after all this you'll be left going after the same thing you did last year except every Mattel brand is now going after it. Hooray!

Take my advice and skip to the end. Recycle that deck and move on to save the little shreds of sanity and self respect you have left.

by
| 2061 views | | 4 replies (last May 27, 2016) | Reply
Post ID: @OP+HzIJfWt

4 replies (most recent on top)

Oh Mattel , the voodoo that you do...

by
| | Reply
Post ID: @2vtb+HzIJfWt

Matthell Marketing is too busy playing designer to market anything @ any time. Who gives a crap, let this cesspool continue to sink.

There's an interesting read on Seeking Alpha that even mentions this blog at the very start of the article. The entire article is based off of a book and describes what is happening to MattHell to the letter. A must read, it's titled Mattel: The Fork in the Road. Google it.

by
| | Reply
Post ID: @1jud+HzIJfWt

yeah! see! you mugs don't know whatcha talking' 'bout see!

by
| | Reply
Post ID: @1tpk+HzIJfWt

Nonsense. Slots & rats will save the day. And cookie cutter BDOs haven't failed us yet. We're driving the business with innovation, creativity, value, and top notch leadership, top notch I tell ya!

by
| | Reply
Post ID: @pyx+HzIJfWt

Post a reply

: