Thread regarding Mattel Inc. layoffs

the question is why we need 30-40 brands...

let me tell you a little secret, YOU DON'T. give up on Polly and Little Mommy. wrestling divas??? really??? who's going to buy that? Never After??? fine be done with it. do you need all those skus for Barbie?

by the way you can make unique toys all day but if the price of entry is content and the group in charge of that is a continuing black hole of ideas then good luck. good job on recreating the same monster (mattel hell-ations AKA playground reductions) in a different name. more expensive players same negative output. oh woe is richard, he's surely not to blame...

Except when you stand up you wind up getting a less than positive yearly review for not being a team player or typecast as being negative.

When you have a salesforce that has about 30-40 brands to sell in/maintain and thousands of skus to get listed under those brands, it does take some doing to stand out from the crowd. But most importantly, the products need to be unique, never-been-done-before and re-imagined. The standard cookie cutter approach to merchandising and price points needs to change as this is where the foundation gets cast. Break free of convention and unique products and flexible pricepoints will flourish. This is how Spinmaster, Moose and Just Play approach the business. We can, too - even WITH the contraints of finance guidelines and product development processes.

To do so, you need to stand up and be heard - not sit in your cube and write on TheLayoff.com.

The folks who say we need to improve speed to market are the ones slowing us down. They are also the ones not generating any new business. They over regulate the process and wrongly get away with it. How about we remove a few hundred business managers and lawyers. The decision making process is longer than any manufacturing sequence in getting product to market.

Why so much hatred? Why are you wishing people would lose their jobs?

could speed to market and the reduction of useless presentations, vaudeville shows and gimmicks mean that marketing is finally about to face reductions in workforce? could the truly useless time wasters finally be held accountable for the constant failings? fingers crossed!!

Take T.McGrath out of the equation and useless research teams. Maybe you can cut some time out of it.

Also the professional opinion of the gods of GM-dom. Yeah selling video game/food equates you to selling plastic product.

The speed to market presentation looks like they found a "how to make you company run faster" plugin for PowerPoint, the filled in the blanks. How about PM that care about product, not just printing excel files.

Btw the part about l"keep working"while your items are being show at presentation. I thought designers were were in the background?

Speed to market isn't just cutting internal presentations. It requires looking at the endless product approvals process where everyone has to exert some form of control.

SILR 2.0 = Sneak Peeks

This is assuming you'll get retailers on board with this timing.

And assuming that your wise management has not kept you spinning on 2017 that you will be horribly late for 18 anyway.

The good news will be that any feedback and changes from this won't be the self inflicted internal BS conversation.

How's that BDO going?

I used to totally dread those useless presentations that so called marketing used to love to do. How useless was that, spending all that time,money, & Effort pitching to your own sales staff.

I always remember hearing from marketing, "we have to get them excited about the line". They are getting PAID to sell the product!!!!!!!!!! No one got me excited to design/produce product, it was my job............

The designers who loved to do the useless monkey dance were always the biggest butt plugs as well.

No SLIR? What's next no more performances dressed up like morons to pitch to the sales staff?

Pure fantasy...and kind of confusing. Get rid of SLIR? really? Has anyone told marketing yet?