Disasterous reviews opening weekend. Looks like our management wizards backed the wrong horse again. Did Goodman drive his Fisker to the premiere? How's our new chief chief content officer working out? Is she up for a bonus now?
Wonder if this will increase the layoff count this week.
One can only assume that the sculpts were created in china? it looks like their lame soulless work.
Actually. 170 million IS bad when the movie budget was 250 million. Then double that for another 250 million in advertising. 500 million spent and the movie is still only at 200 million after is 2nd week at the box office. And with a 29% rating on Rotten Tomatoes, that's sure to keep ticket sales at a minimum. Predictions are looking slim for this to recover well. Plus, the toy sculpts look HORRIBLE.
MattHell was counting those Batman vs. Superman chickens before they hatched in the last Q4 review as they always tout what's on the horizon going forward in a perfect world @ the end of the day as they helicopter out before doing the deep dive and getting into the weeds to see soup to nuts hoping for the tail winds to move the needle at the end of the day..............
Did I cover everything ChrisClown? :)
The next Q financials are going to be abysmal. This crap isn't selling. Can someone post a pic of MZ's assso we can have reddit photoshop his BS video coming out of it to appease investors?
Sadly the last poster is most likely one of our clueless upper mismanagement posting front he tower on high because who in their right mind would call that load of crap fun.
Hah! i saw the film this weekend and i thought it was fun. in retrospect maybe a little on the heavy drama side but still cool. i would not have missed this movie no matter what some opinionated critic would have said. and i guess that's the damn point here. if you believe every critic review and can't make up your own mind then feel free to live your life like that. even though it was a PG13 movie there were a lot of kids there.
go figure as to how that would translate to toy sales.
I see a ton of Kylo Ren figs warming pegs as well.
check the NPD. action figures sales have been continually declining regardless of the manufacturer.
Scott N was laid off, he didn't quit. I wasn't a fan of the crap he was tooling up in the MOTU line, a stupid looking baby Skeletor? What a waste of tooling money. Really?, the Green Lantern crap we couldn't give away?
All he did was talk annoyingly loud on speaker phone so he could sound important.
BTW, MattHell has NEVER done well with Superman toys as they were all crap. I'll never forget seeing a stupid looking Superman head printed on a ball with a cloth cape attached to it. You swung the ball around from the cape then let it go. Totally awesome. My dog loved it though, tore the cape right off, at least I didn't have to pay for it.
Batman sku's do a little better tho.......
to the poster that made the Kyle ten comment: go to any store and you'll see most of our action figures are peg warmers. we suck at boys action figures.
one does not need to sniff butts to see the writing on the wall. we tried pushing the DC Universe line for so long and the 4.5" and 6" lines just dropped in sales as quickly as the were released to the point that I believe SN wound up quitting because he was tired of having to suck off buyers just to try and convince them to take the lines. even out subscription stuff didn't sell. the proof is there. those products were great! DC just does not sell.
Oh so there's a winning formula for action figures at Hasbro? Or maybe you mean marvel? And Star Wars has a berth of characters? There's only a few that sell by the way. And they over indexed on Kylo because they with their winning formula thought he would be a hit and instead didn't make enough Rey figures.
But we can go on and on. Peaches and apples. But since you're such a Hasbro butt sniffer it's going to be a pointless endeavor.
What's your point? Batman is over 75 years old and hasnt done the action figure numbers of Star Wars EVER. Partially because mattels hubris doesn't allow them to follow the leaders in action figures (hasbro) and echo their successful pattern for developing an evergreen property, but also because batman v superman doesn't have the berth of characters, nor the popularity or salability that a company like Mattel would make the investment, Even though DC has a 10 year commitment to the movies their properties have never resonated to the masses to equate to the kinds of sales Star Wars generates.
And yet batman toys never garnered the numbers in the action figure category to keep up with Star Wars. Batman might as well be the ever after high of the boys toy aisle when it comes to competing with Star Wars. Stop trying to validate. You'll lose every time. We have never had the kind of runaway hit toy wise with any DC property that carried on lik e Star Wars. Disneys cars? Yes. Batman? Nope.
Batman toys have been around longer than Star Wars toys FYI
Star Wars has legs product wise and they've had product on shelf consistently since 95. a well established fan base. this? meh.
It was awful but so were the star wars prequels - they sold a ton of toys.
of course it's going to have a great weekend. that was a foregone conclusion. iconic characters everyone knows battling it out. I saw it and contributed to those sales. guess what? it sucked. from beginning to end. 2.5 hours of head scratching at a non sensical plot. has anyone seen the sad affleck video? but we as professionals know that big box office does not equate to rabid fan kids wanting the toys. especially since the movie was such a turd and if the parents of said kids were disgusted at paying for that crap then how inclined do you think that they're racing over to the local toy store to invest more money?
$170MM weekend sales. Disastrous indeed.
Don't believe everything a critic says and decide for yourself.
word up. DC's got a whole load of issues that requires a thread of its own. have to agree on the sculpts. wonder woman looks like a dude in drag. did they even try to get it close to Gal Gadot? doesn't seem that the boys group can get any girl sculpts right.
For iconic characters and all the iterations Mattel has produced over the years, the BvS toys are some seriously cost reduced garbage. The premium 6" stuff is some of the worst sculpts I've seen in years. DC stuff has always been a challenge, we couldn't garner enough subscriptions for our mattycollector site. Shame but I don't blame Mattel for anything other than backing the wrong horse. DC has always been a step behind marvel.
critics aside its hard to argue the ticket sales figures. how would you quantify that as a bad investment? oh wait i see, its the bad reviews? what does that doofus goodman have to do with it?
true to early poster that the movie does not target the toy buying demo so that will remain to be seen.
Yes it got bad reviews but it did make 170 million last week. Hardly a failure.
The movie is selling out all over. Probably going to break the Easter Weekend record.
But it is a PG13 movie. Mattel products are generally sold to children under the age of 13. So how will the ticket sales translate to sales in the toy aisles? We'll have to wait and see.