Horizontal domestic drilling is the root cause of the price drop. Contributing to that is the influx of private equity money allowed the "start-up" to drill oil wells with high initial production but lower economic life.
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Lots and lots of cheap money
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The false allure of horizontal drilling
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Drilling wells with shortened economic life leads to increased drilling activity
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Increased activity leads to service company price increases
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Increased drilling prices leads to lower returns
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The complete lack of geological evaluation from well to well
Shale plays and horizontal drilling caused this. OPEC saw the US production increased and decided to put us in our place but dropping the price to levels that they thought we couldnt survive. What they didn't take into consideration was that people were drilling under screwed up economics because their funding was not internally generated but dolled out by private equity. Give Aubry another billion and see if he spends it wisely and conservatively or if he goes out and spends it as fast as he can.
Stop drilling these short life horizontal wells and go back to drilling production that will be slow and steady so that you can weather the dips in the prices and kick out the private equity money