That will be their next brilliant move.
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Typical...different rewards programs in different places. None of it is going to add up to a hill of beans because people want simple savings and good service, not gimmicks and shell games. We have to turn everything into a circus. We could start by giving rainchecks when due to our ineptitude we don't have what we advertise in stock...which happens constantly.
Do your research. WFM is currently piloting 3 different rewards programs. A WB program in Flordia. The customer pays to save in WB. A website driven program in the MA. Customers have to track their points and choose their rewards. Out west they have an automatic reward program. All in trial stages. More to come.
I want to see faces of our customers pullng out those BMW keys with little bar coded cards attached to them. Never gonna happen
One major competitor says "No loyalty card needed. We make saving simple." Nobody wants to deal with those annoying cards.
Kroger's doing it, and beating us on every level. We need to get behind it!
I hate it. Albertson discontinued it citing customer experience.
Customers HATE loyalty cards. The cashiers will end up needing generic cards at the front or people will just leave their products on the conveyor and walk out. Seen it happen many times at retailers that try to enforce these things... "You mean I need your stupid card? Just give me the discount or BYE!"
They used to have loyalty cards but ditched them in about 2000 or 2001.
Yeah. Too little too late. No senior discount or xtudent discount. The northwestern students complained,
It's too late wfm yeah it's too late, but you really did try and make it....something in the store had died and you can't hide and you just can't fake it...
We already are trying that out, in FL with a loyalty card pilot program that costs $30 for a year and gives a 20% discount on all supplements in Whole Body. It supposedly gives us a lot of data on purchasing habits and hopefully keeps people out of places like Vitamin Shoppe. I have read that loyalty cards can reap big benefits, so this may spread. What's not to like about it?