I know for a fact that MattHell's so called VP's didn't even have a clue that Disney was pulling the Princess licensing plug when they decided to do so. I knew the marketing person who has since left the company who told me that, no phone calls where being returned.............. The VP's on that watch should have been fired. EvilLynn? Really. She is still there, as is the cancer.
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I don't think scrapping EAH before it hit market would of saved Disney from dumping Mattel for the doll line. Mattel lost it's vision, and with Disney wanting to make Disney Princess a more marketable toy line, Mattel didn't have a chance. I wouldn't doubt that EAH was someone's brain-fart to make up for the fact that Disney was likely going to pull princess from Mattel. There were VP's who were preparing for the loss two years ago.
Never After Nigh went nowhere fast & was just back biting competition between the Barbie group with EAH vs. the Girls group that spawned Monster High which the arrogant creepy twins did NOT come up with. The female designer who came up with the MH concept left the company so the evil twins just took the credit as the VP, K Dimas had also left for SpinMaster in Jan. so who would know?....typical credit stealing arrogance at MattHell. Now Hasbro is going to be golden under Goldner once their Princess Line hits the retail planogram and MattHell is left frozen out so now it's just the blame game at MattHell as Tim K, Stockton ( who got a years pay for staying home play his guitars ) get thrown under the bus by Sinclair but the players who also did the dirty work are still there so the cancer continues.
Hilarious stop motion work - and all true. They just left out that Ever After High came out after Monster High, making Disney Princess the #4 girls property for Mattel, where at Hasbro, it would be their #1 girls property. EAH was the dumbest move ever, and the paltry sales weren't worth the loss of the DP business or the brain drain of talent that left. The arrogance of the twins sadly continues.