Someone needs to tell your marketing heads that adding these words to your decks doesn't make you smarter or more innovative. Until Mattel actually invests long term into these categories they will be nothing more than pretty words we throw around with no idea on how to execute them. H-Stein and M-shore can do trend and tech presentations all day but they are nothing more than collectors of information they barely understand. there is no short cut to innovation. there is no deck that will spur it. Mattel you need to seriously think about what you are investing in for the future if you want to be part of it.
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Bringing back memories of when they were all about "disruption." The only thing disruptive about the work we did then was when marketing would make us change everything at the last second because the disruption didn't test well. Nice to see nothing's changed.
I am so out of the loop and have no idea what those acronyms means. enlighten us please.
Oh I am "Shore" Mr.McDick will love adding all these lovely buzz words to packaging & decks. The only "cutting edge" here is the guillotine of Mattel's competition savoring the sweet smell of opportunity.
@200254: Easy Holmes! Dr. Snore is state of the art! He put the A in STEAM: Asswipe.
most of the people presenting those decks don't even know what those acronyms mean. they think if they add the word "phygital" RD will think they're cutting edge. LOL. its another APP-tastrophe waiting to happen!
I saw the word STEM shoehorned into some copy for an FP toy and I felt embarrassed.
As I've said before those two people are just fact gathering robots that spew memorized drivel. Whenever they conduct their worthless mismanaged so called Market Research it takes over a month to distribute a report. I know of another toy company that gets there research findings back the very next day while memories are still fresh from what they saw the day before. Here they take over a month then the whole test is covered in one page with 20 or so more pages of worthless facts & buzzwords. Dr. Snore is a worthless blowhard so I'm sure he'll get promoted any day now.