Lego’s impressive profit seems to be the result of smart business ventures. Smart is the key word here! Original, relevant, smart product.......values and investments that millenials consumers care about equals revenues...HELLO???!!!!
Lego recently announced a $150 million investment to improve its core toy materials, which are currently based in petrochemicals. Lego knows where it’s successful, too: their one product sets, which range from The Simpsons to Jurrassic Park to Star Wars, as well as original creations Ninjago and Elves, have helped the company boost its overall sales. And in order to combat kids’ inclination to play games digitally, Lego has launched a slew of video games, like the successful Lego Dimensions, and their popular feature film The Lego Movie, which was the most successful animated feature in 2014; the movie grossed $257.8 million in the U.S. and $468.8 million worldwide!
Hello???!!