from seeking alpha article: "In the meanwhile, Mattel is largely relying on "Hello Barbie" that can interact with kids using voice recognition and artificial intelligence. The Hello Barbie will hit the shelves in November this year in a bid to refuel Barbie for a longer journey. Although this innovative Barbie will be an important milestone for the company, the success remains uncertain due to privacy concerns as Mattel will have access to all the conversation. This now has become the wait and see situation because there are a lot of critics as well as supports of Hello Barbie."
http://seekingalpha.com/article/3548156-mattel-the-valuation-is-cheap-but-the-outlook-is-still-bearish?auth_param=1543j2:1b0tb4j:139e441a0b0f9f35b42188a89136c52a&dr=1