Essentially what that means is that the clueless, childless marketing staff that thinks because they can read trend reports and have a bevy of useless jargon to throw around will be shuffled from one brand to another. Not improving the business, but shaking things up enough so they can float around for another year or so so that when next year's failures are revealed they will claim "transition" as an excuse and get another pass when it comes to layoffs. Great business model Mattel!
How about hiring folks with a clue and some child experience to help revitalize the business?