The problem is that the company stopped managing as a design & marketing company, and started operating as a finance company.
Sometimes, decisions need to be made beyond immediate financial impact. All of the time, decisions need to be made beyond ego.
When you strip down packaging, cheapen materials, and constantly seek to remove product accessories, you develop commodity toys. When parents go to the shelf, the magic and trust is gone.
Farr & Stockton traded for short term profit and gave up long term brand equity and viability. Both as dumb as they come.
We had a culture that was magic, and they killed that too.