The most expensive sport for sponsorship and yet despite Xerox declining revenues, losses and global layoffs, SteveB signs off a Formula One sponsorship deal.
Absolutely speechless !
So do we get subsidised tickets to the Vegas race next week ? Or Miami and Austin ?
The answer to your rhetorical question is no, unless you are a Xerox C-level executive. In that case, as it is a corporate event, you receive a fully paid for junket, including tickets, flights, meals and transportation. It seems the corporate executives have found a new way to su-k more money out of Xerox. Remember, "One Boat, One Team"!
Odd they won't say how much this is costing the company
A simple yet concise opinion……….
This sponsorship deal defines the lunacy of the leadership and Board at Xerox.
What a waste of money! Xerox is laying off employees Right, Left and Centre and then this so-called Global Deal. But wait a minute .... Xerox has no presence any more in pretty much most of the Far East as this is now 100% FujiFilm. China, Australia, NZ etc, etc are all under FujiFilm. You can summarize, 40-50% of the Global markets are no longer sold into by Xerox. This deal smacks of a pure marketing move to 'smarten up' the Brand with a glossy For Sale sticker.
The terms of the sponsorship were disclosed today on BigTopMag.com. Xerox is offering Aston Martin print services, a smoke & mirrors room sponsored by CareAR, a bearded lady, and a clown to be named later in exchange for naming rights on the brake pedal and gear shifter.
He must want to go to some races before he is booted. What’s another loan…
Haas is definitely not last. They are 7th in the constructors.
Well, this fits .SB does drive the clown car
Should have sponsored Haas, they are last in the championship 🤣