Gogo's CEO 3 years ago said
“Elon’s got much bigger markets to worry about than our market. Our industry is about $500 million total today, we think it’s going to grow to about a billion dollars by the end of 2025. That’s peanuts compared to the $325 billion fixed connectivity business, or the $80 billion defense or military/government market, or the $7 billion commercial airline market. We think he’s got bigger fish to fry than us.”
Looks like the market agrees with that