Seriously, the Holiday book?
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Don’t sweat the small stuff
Our overall approach to the change was not well thought out. The response today was not good. It will blow over but the usually strong PR team fumbled this one.
Letting own personal feelings drive the agenda. Again and again.
Quote from Daz that Geoffroy approved a few years ago:
“Christmas is a time of celebration and our Christmas Book is about celebrating,” McColl concludes. “It’s part of our legacy and if you look back at our history, our founders and our brand, we’ve always been very strong about belonging and inclusion. The title of our book is not exclusionary in any way. It’s part of our tradition.”
But this Chief Brand Officer knows best!
Does this mean we're opened on Christmas Day?