Rich Kruger endorsed a “Russian Roulette lay off-process” to Suncor’s lay-off machine. “Ship’s sink where they sink…”.
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Layoff strategy initially employed by Suncor in the 2023 lay-offs: very very sad and poorly executed in a rushed manner, caused all kinds of issues in the organization that only those at the bottom know about:
The layoff strategy Suncor used is commonly referred to as "across-the-board cuts" or "percentage-based layoffs." Another term for this approach is "equal distribution cuts."
This method involves cutting a fixed percentage of staff—like 5-10%—from every department, team, or organizational level, regardless of performance, criticality, or specific circumstances. While it's sometimes seen as an "objective" approach, it can be controversial because it doesn't take into account differences in team size, efficiency, or strategic importance.
Some leaders also call this the "peanut butter approach" (spreading the cuts evenly like peanut butter) to contrast it with more targeted strategies.