Year after year I’ve seen the same job positions for TIAA, specially within the marketing department around the same time each year. A recruiter reached out to me about one of the positions recently. Are marketing individuals leaving each year or being let go each year to have the same positions posted
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OP here. Thank you for the insight. Yes, seemed odd that the same positions are posted every year. This is happening in every financial institution.
As a former TIAA Marketing employee - run! Don’t waste your time posting for a role that you will likely laid off from in 6 months. I was apart of the 1st round of layoffs back in 2022 and I knew back then that Micky had no idea of what she was doing. Especially after the “dress campaign” which was the d-mbest thing I’ve ever seen - especially for the cost.
Keep in mind, she used to sell socks at Bonobos - retirement plans is a whole other ball game.
And yes it’s the same roles over and over, because folks constantly keep getting booted. But if you’re desperate and need a gig - go for it, otherwise walk away
Being the head of marketing for TIAA is kinda like being the drummer for Spinal Tap.
There is nothing new or innovative coming from the Marketing team, which includes the company communications we see every day as employees. The re-orgs are just masking the ineffective leadership.
They got feedback that our CEO needs to be more present and visible with employees, so they go and launch another ghost-written newsletter and had to beg people to sign up. No videos in her own voice, or anything remotely fresh and exciting about it. Tells you everything.
Also the town halls and leader sessions are must-miss-TV at this point but they JUST KEEP DOING THEM THE SAME WAY OVER AND OVER
I am in marketing and it’s the hunger games. Don’t waste time applying unless you are desperate (I’ve been there) because it’s not worth the toll it will take on your mental health. Micky is a terrible leader who promotes her terrible followers. She and her “leadership team” let extraordinary talent walk out the door (or force out) every day. Run run run run run!
I don’t work in marketing so take this FWIW, but everything I know about that department makes me think you should stay away. I feel like the CMO sees herself as a visionary who turns everything she touches to gold. She talks just like Jony Ive. Although not bad in itself, people like that often have highly unrealistic expectations of their teams. Also, there are so many bad reviews of marketing on Glassdoor recently, I can’t help but think there’s a reason for that.
Marketing menswear is different from marketing financial services to conservative investors. Not a clue.
Micky has reorged 6 times in her 3.5 year tenure at TIAA. The most common way this is done is to tell everyone they are being given a package but they can also reapply for their job. Which is usually 3-5 impacted people fighting for one remaining role, plus external applicants. Thats why you continually see them posted because she keeps doing it over and over again. What’s the definition of insanity again?? When will the board realize it’s HER and not because her org needs to be shuffled for the umpteenth time?? Clearly, the changes are NOT working. But sure, let’s lay off more people and post those roles for all to see.
Oh honey… you must be new here.