The method influences households to watch Family Guy. I remember a regional membership trainer suggesting reps showing people the family guy episode where Peter signs up for Nielsen Ratings to try to persuade homes to sign up. He said that in front of management too who didn't object to the idea. Thought Nielsen reps aren't supposed to promote any TV shows?
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Does anyone know how many homes uninderstalled Nielsen is by market?
“ Oh and when I was hired I had a regional trainer come ride with me. I remember seeing him using his company credit card to …”
Our regional lead was a complete id--t, as was our team lead and trainer. So much anger and road rage issues (probably due to years spent with Nielsen) plus he was a technical dinosaur.
Didn’t even know how to clear his browser cache when asked to do so by IT. Typical Nielsen field mo--n.
wow, looks like the Field Reps don't know what the heck they are doing. No wonder they are all being laid off
Reps being told not to clock all of their time worked.
Managers telling reps to falsify demographic data
Managers telling reps to skip over eligible bbo alts
Nielsen data is a joke.
Oh and when I was hired I had a regional trainer come ride with me. I remember seeing him using his company credit card to buy a stuffed toy for his son. He was also obsessed with Einstein Bagels and insisted we have lunch there.
There is also that one lady on the swat team who admitted to giving alternates basic gifts. Another lady said she didn't physically walked alts and would just send personalized fed ex letters (putting candy or whatever inside) and mailing them to alternates. The alts were not even secured areas because she was lazy and just got calls and went to go do alt signs. Nielsen policy is 2 attempts per alt. Her method was send out mass letters to alts and get calls to sign them. She would drive to sign the alts in person after recruiting alts through mail. Lots of cheating reps.
By the way Tampa LPM was under investigation for closing out too many basics as "high risk." Closing out basics as high risks make it so the MR don't get hit with a refusal which helps Nielsen because it improves the market's basic rate.
For another spec; the same manager told me to put an 18 year old daughter as HOH. She lived in an apartment with her mom 35-54. The mom stated she was hoh. The manager wanted me to put the 18 year old as the hoh. I refused. It was not under 35 house. The market manager wanted the under 35 even though clearly not under 35. Nielsen fraud ratings. I refused and reported the manager's request to stat research.
It was a regular garage. Not an apartment. I saw the inside of the garage. It was an ordinary garage she lived in. There was a door connecting to the main house. Fraud ratings.
An attached garage (eg. A garage of q house) is not an apartment. It was a regular single family house. It was fraud data. Not a real size 1. Not a real under 35. It wad fraud. Nobody else participated except the TV in the garage. There were TVs inside the house. Told the manager after discovering the fraud during a recheck of the NTO basic and he ignored my report. Nielsen would have kept allowing the fraud sign to participate had she not NTO (think she was moving).
"Not on Nielsen’s side, but that sounds like a boarder situation. If someone is renting an apartment that doesn’t mean the whole apartment complex has to be metered."
It was a single family house. Only the roommate (could have been the HH'a daughter) participated and she lived in the garage. The rest of the house wanted nothing to do with Nielsen. Not an apartment. Nice try. Nielsen allowed the person in the ATTACHED garage thst connected right into the house to participate. I think Nielsen got a size 1 out of the fraud sign up.
Not on Nielsen’s side, but that sounds like a boarder situation. If someone is renting an apartment that doesn’t mean the whole apartment complex has to be metered.
On a recheck of a HH's NTO (quitting) I discovered the TV participating is of the person who lives in an attached garage. The rest of the household in the house did not participate and no TVs inside the house were measured before the NTO of the person who lives in garage's TV. I told the market manager about the fraudulent sign up, and the manager ignored me. The data was fraud. All HH members need to participate and all TVS with reception need to be measured. Nielsen had the garage person measured. Think the person was moving out of the garage so that's why she NTOed.
Some Nielsen reps have convinxed BBO households to get antenna to be installed during BBO demo holds. Nielsen data is flawed.
I remember it happened during an Initial Basic Rate Workshop training session. Nielsen is a big joke saying they have accurate data.