It's an ocean of buzzwords and self-promotional puff:
"with many worried about mass layoffs as a consequence of AI’s progress."
https://www.itweb.co.za/article/sa-ceos-recruit-for-new-roles-amid-genai-bo-m/5yONP7Er4oNMXWrb
Once upon a time news sites reported news, now they run ads as "news".