AVAYA IS NOT
✓✓✓ A company of EMPLOYEES. Not a company of TEAMS. Not a company focused on delivering value and innovation to end-user CLIENTS.
AVAYA IS
✓✓✓ A HOLDING company for the 10(+/-) Powers-that-Be (Apollo/Bain/Masarek/Brigade Capital/BoD & 5-7 insider equity employees DA ST ER CFO CPO CMO)
✓✓✓ An exercise to INFLATE Value for their Sell-Off and their PAYDAY.
EDIFY CX IS...
✓✓✓ Edify CX was a promising organization. Mission was solid. Yet we don't know it's financial position as to why they would need to be acquired. We don't know what Avaya paid or will pay. We DO KNOW that the Headline such an acquisition brings is precisely the Smoke Signals Avaya needs to be sending to the market to reset the narrative. Get investors interested. Feel the market to determine how far they can push things for their end-game pay day.
[*Remember. This is Not different from the Watson(Chairman of the Board), Chirico(CEO) McGrath (CFO) Play 2018-2022. That trio just overplayed their hand. Didn't know when to fold and walk. Got greedy and lost it all. They walked from Mitel offer @$20-22/share PLUS $2b].<<<<
CEO PLAYBOOK IS
✓✓✓ A Serial "swoop" into an established company that needs better standing with PE partners.
✓✓✓ PE is who plants AM.
✓✓✓ Early career was heavily start-ups. Many obsolete technologies (hence why they are not widely spoken of).
✓✓✓ AM comes in as new turn-around leader. Somehow gets recognized as a founder when he is not. Then acquires a few. Boosts the companies market perception. In one case spun off an acquisition. Then rebrands or sells (or both).
✓✓✓ At Vongage board lost confidence before the sale so he was the guy who did the turnaround but not the sale.
✓✓✓ AM was involved with Apollo/ Bain and possibly others (the PE's who tried but failed) prior to accepting the role in May 2022.
✓✓✓ He may not have been convinced they needed to be brought to Chapter 11 at that time. Yet he knew it was his perfect wounded bird to offer up to the private equity gods.
✓✓✓ AM is universally liked in market. The messiness that became Avaya is not his cup of tea. Will be interesting to see if he manages out the chronically not-liked toxic characters in the market such as ST or ML. SS being out is a huge gain. Significant liability from the person who lacked "Internal Controls" as the Chief Compliance Officer of a company with an active SEC Investigation.