Thread regarding Nielsen layoffs

What departments/areas have been hit so far?

What the title says. How many depts have actually been affected by the move to GCCs?

I see names disappearing from Spaces but that's about the only way to gauge, there's no list or anything anywhere, just names becoming inactive

Only as much detail as people feel comfortable sharing, of course. But I feel it would be good to have the areas actually listed somewhere.

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| 1841 views | | 11 replies (last May 8, 2024) | Reply
Post ID: @OP+1spS7MjW

11 replies (most recent on top)

"If I was a client, I wouldn't want to work with Nielsen."

The industry has definitely noticed and those who do continue to work with Nielsen will be negotiating lower cost contracts going forward. Lower quality, lower price.

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Post ID: @1lio+1spS7MjW

former su---r,

my entire team is client facing, for clients that spend $$$ and fuel a lot of the business. 90% of us are gone within the next few weeks, replaced by people with next to no training. It's insane.

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Post ID: @1fae+1spS7MjW

former su---r

Yes, client facing roles are 100% being eliminated too. Can confirm. My entire team was liquidated and we were a front line, client facing team who worked directly with massive big money high profile agencies. I’m talking huge amounts of money spent on the products we supported by names like P&G, Universal McCann, WPP, Medicom, Publicis, Havas, IPG, Walmart. Literally every big agency & corporation on the planet was contracting out product and data. We were in constant contact and had built long standing relationships with our clients at these agencies.

Then suddenly some bean counter who knows the cost of everything but the value of nothing decided to eliminate our entire team and replace us with new hires in India.

Our leader was just as disgusted as we all are though and instructed us to do the bare minimum it takes to get our severance and told us not to worry about training our replacements. That was going to be Nielsens problem soon enough.

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Post ID: @1pmi+1spS7MjW

Our whole department was wiped out last week. Brutal. It was a generational community with most people having 20+ years with the company.

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Post ID: @1rtn+1spS7MjW

I've been gone a few years but spent over a decade in client facing role in NY. Is what I'm reading true, that client facing positions are being off shored? That can't be.

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Post ID: @1pkt+1spS7MjW

I don't see how the business survives in general at this point. Too many roles moving, too little care for quality or accuracy with the new hires. If I was a client, I wouldn't want to work with Nielsen.

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Post ID: @pve+1spS7MjW

Plenty of people have already been eliminated at Gracenote and the effects are as expected. I still think they're trying to get rid of all of us, but so far the replacements are struggling and that is slowing them down. I don't know what's going to happen, but as of right now, I don't expect to have a job in six months. The remaining TLs and managers have been woefully unprepared for the staffing shifts to-date, I don't see how this doesn't destroy the business.

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Post ID: @iiw+1spS7MjW

people i’ve talked to in Sports and Gracenote seem to keep hoping they’ll be saved with a buyout.

But those depts are being gutted too, it might be slower going in some areas but I think Q2 and Q3 will be big hits for them. I don’t think a buyout will be their savior after all.

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Post ID: @eox+1spS7MjW

Most of data reference, inputs and outputs, distributor directory team and so on have been given their last days, sometime in early July.

A couple of people staying I believe like the “30 years in” people and their su-k ups to keep the India folks from completely falling apart, but no-one really worth staying in touch with except for those that are leaving or retiring. The rest are worthless.

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Post ID: @ehd+1spS7MjW

The Digital Ad Ratings (DAR) team at the GTIC in Oldsmar was completely eliminated. That was a team of roughly 50 client facing people who managed the measurement & troubleshooting of thousands of digital advertising campaigns. All the ads you see online everywhere, that team was involved in. $$$

But I’m sure the guy with 3 weeks of training speaking broken English to the ad agency reps in Manhattan spending millions of dollars per quarter on these studies will try their best.

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Post ID: @rwm+1spS7MjW

If you are in field ops, virtually everyone.
Commercial, tons.

Basically if it is the US, just about everyone in some way.

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Post ID: @mdl+1spS7MjW

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