It’s no accident that people aren’t signing up. Why would they care what she has to say? She hasn’t earned the credibility and respect for people to willingly engage in the influencer-style communication she wants to have. She’s built up a reputation for being a leader of servants, not a servant-leader.
This email newsletter feels like just another effort to use her platform to create celebrity (internally this time). If people want to follow her curated content, everyone knows how to find her Instagram and Twitter.
Some people will sign up out of a sense of obligation or curiosity, but T hasn’t given the rest of us a good reason to follow what she does or says.