F series sales, which are our bread and butter, are DOWN 8.6% YTD.
Transit Connect selling only 3,274 YTD is not going to save us.
EV sales were up 25% YTD, but WE LOSE MONEY ON EVERY ONE WE SELL.
Where is the line item for subscription sales of Blue Cruise and Canopy? If sales are so hot, why are we hiding those numbers?
The March sales report should surely have a line item to tout our subscription sales…and a line item expense for parking lot rental for all the unsellable trucks.
Don’t count on a canopy partnership with ADT to bring in revenue. On their most recent earnings call, ADT talked about their partnerships with Google Nest and State Farm, not a word about any subscription revenue from a partnership with Ford.
Subscription revenue will never be sufficient to sustain the company, especially with all the Ford family and friends collecting unearned paychecks.
For every missed F150 sale we lose $10,000 profit. It takes more than 55 $15 per month canopy subscriptions to make that up. They better get busy selling subscriptions for “truck bed security,” where they are suggesting on X that you should store your dog….
@2hgn+1rnKM1vt This site is much better than Pulse:
It is truly anonymous, Pulse is not.
Not only do Ford executives read this site, so do the Freep and WSJ reporters.
@2jsn+1rnKM1vt /// this site is the real PULSE survey, right?
Farley, we know you read this, please weigh in.
OP that’s a great point. If we are now a data and subscription service company, why do our monthly sales reports show only vehicle sales?
Where’s Model e guy to explain?
If you can't sell 100k units per model, then you are not making any money.
I highly suggest that Ford needs to drop out of the EV race.
These executives shoved evs down peoples throat taking advantage of their ignorance.
People are well educated now to shun these m o rons
EV's are not going to save the Political Ford Company no matter how many times you post your BS.
Reporting 10.25% increase. How many of the February sales were fleet sales?