CEO says reduce duplication and cut costs. So change company name to Baker Hugs- why duplicate H and E?
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Rename it Baker Huge, as in a HUGE MISTAKE as measured by any metric!
No I’d had the letter D so it can be rearranged to spell “Kurbashed.”
Well, the mobius / paperclip too was cut so this makes perfect sense. But to me to really incarnate the value of care and customer centricity we should rename the Company as "Baker You". Fonetically it is practically the same but semantically, oh boy, a good idea such as this might earn somebody a fat promotion.