TIAA "I love you, but you are not serious people."
10 replies (most recent on top)
This song was clearly a way for T to use company money to pay her friends (Wyclef, Pusha, etc), then turn around and use them for free as special guest for her family’s foundation.
TIAA is spending ad $’s on promoting posts on LinkedIn regarding the paper right song. There was a post promoted on my timeline. Additionally, If you go on TIAA’s LinkedIn page, you are able to comment under every post, except any post regarding the paper right song. That’s a clue that they intentionally made it so no one can comment anything negative. They didn’t talk about the song during the town hall either but performed on Jimmy Kimmel. I don’t recall even seeing a post on the intranet talking about the song.
What do you expect from a culturally aloof and insecure CMO who has no experience in financial service and surrounds herself with yes men.
The “brilliant” Roger Ferguson tried starting a bank and then purchased Everbank. Say what you want about Paper Right but the company has returned focus to lifetime retirement income and the bank mistake is in the rear view mirror.
To the posters who cry "racism"....Roger Ferguson was a brilliant Black CEO and well respected as a person by those who worked for him. Thasunda is neither brilliant or respected. Listen to me.....Stupid is color blind and Self Promotion is an equal opportunity character flaw.
I think tiaa creating/sponsoring a song wasn’t the best idea. At the very least, I wish we picked someone like J Cole to do a song for us instead lol. He’s from Charlotte, NC and his music is actually meaningful and uplifting.
It’s not a good marketing strategy, but @1krj+1qS07Pen is right and that’s why they’re being downvoted. Anons on this site have used it as an opportunity to be wildly racist. Calling everything “woke” is a dead giveaway and you all are completely unaware of how ridiculous you sound every time you say it :)
there is a lot of coded and blatant racism on this site. there is no need to say “hip hop” song in the criticism. if it were a “country music” song or a “jazz song” or a “rock” song then your conclusion/opinion would likely be the same, right?
I also question the longevity of the campaign for the $$ spent. In today's world, what did they get 2-3 weeks of relevance?
Did anyone listen to this song and decide to get their finances in order? Did it really promote awareness?
This is how children approach issues......or pants CMO's.
Can you imagine if Vanguard sponsored a hip hop song? Why on earth do they think this is the right approach