"EVs aren't selling because they cost way too much, way more than the equivalent ICE vehicle. Manufacturers need to get the price down."
We are talking about Ford here, so this is relevant:
Ford Motor lost about $37,000 on each electric vehicle it sold last quarter.
Source: https://www.wsj.com/business/autos/fords-cost-problem-isnt-just-about-evs-f2024192
So, your answer is for Ford to lower the cost. But Ford is losing $37,000 a vehicle.
How can Ford do that?
You can see how the business model isn't sustainable right?
Selling cars at a $37,000 loss per vehicle will put a company out of business no matter what your feelings about electric vehicles are. And you don't get to make up your own rules. A big part of the economy is relying on the people that run these auto companies to make smart choices. Your job and your family relies on it.